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Case Study 1 of 2
Agape Clothing and Apparel
Agape Apparel is a brand with a powerful story. After surviving a collision with an 18-wheeler, founder Shalandra Spragley was inspired to take her life in a new direction. She created the clothing line Agape Apparel for people who are unafraid to be seen. She saw her life flash before her eyes, and no longer wanted to stifle the light that was inside.
When designing for Agape, we discussed bright, bold colors, strong, powerful fonts, and vibrant, youthful energy.
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Design Breakdown: This versatile logo is packed with meaning in its simplicity. Its bold, dynamic letters speak to the trendsetters, people unafraid to be seen. Agape is a brand that was born of not only finding the light in the darkness but also being that light.
Case Study 2 of 2
Black Creek CBD
Black Creek CBD was in a unique position. Its parent corporation, a decades-old tobacco company, was looking to dive into a new industry and target demographic. A younger mature audience meant utilizing social media for the first time, influencers, colorful, relateable packaging, and a friendly online presence.
I worked with a team of amazing individuals to develop a marketing strategy, and design the website, labels, boxes, shipping packaging, business cards, and social posts, amongst other things for Black Creek CBD.
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Design Breakdown: For the branding and development of Black Creek CBD, we focused on clear labels with products that could easily be interpreted at a glance. We incorporated colors associated with meaning and the effect of the product at the top of the visual hierarchy in packaging. Our target demographic was professional millennials, and the goal was to be a trustworthy (but fun) brand and a community thought leader for CBD. We accomplished this with eye-catching colors, clear labels with access to each product's certificate of analysis, informative posts, influencer marketing, and more.
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